Book Title: SUMMARY: THE LONG TAIL The size of the: 4 MB Edition: Otava Date of issue: 2014 ISBN: No data ISBN 13: No data The author of the book:PUBLISHING BUSINESSNEWS Language: English Format files: PDF
The must-read summary of Chris Andersons book: The Long Tail: Why the Future of Business is Selling Less of More.This complete summary of the ideas from Chris Andersons book The Long Tail shows how the world of business is changing and commercial success in the 21st century will rely on multiple-niche marketing. The author explains that it is now better and more profitable to sell a few units in many niche markets than to try and sell a million units in one mass market. By reading about this new strategic thinking used by some of the top companies in the world, you can start paving the way for the future success of your business.Added-value of this summary: • Save time • Understand key concepts • Increase your business knowledgeTo learn more, read The Long Tail and find out how your business can become more profitable by selling less of more.
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